#BE A MODEL MAN

THIS IS NOT A GAME

SUPER BOWL 50

THE CAMPAIGN

About the Campaign

A NEW DEFINITION OF WHAT IT MEANS TO “BE A MAN”


#BeAModelMan is the result of a partnership between The Representation Project, Futures Without Violence, and Obscura Digital, and aims to promote awareness about the critical role that men must play in ending and preventing toxic masculinity and violence against women.

With Super Bowl 50 activities as the backdrop, we’re inviting men to model healthy behavior and respect towards women and children.

It’s time to change what it means to “Be a man”. Step up. #BeAModelMan.



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Integrity

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Empathy

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Compassion

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Inner Strength

 

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Courage

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Respect

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TAKE ACTION

ABOUT US

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The Representation Project

therepresentationproject.org

The Representation Project is a social change organization that uses film and campaigns to overcome limiting gender norms and stereotypes, so that everyone, regardless of gender, race, class, age, sexual orientation, or circumstance, can fulfill their human potential.


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Futures Without Violence

futureswithoutviolence.org

For more than a decade, FUTURES has worked in partnership with the Advertising Council to educate and engage men in positive solutions to end and prevent violence against women and girls. We are a health and social justice nonprofit know for our public policy initiatives, public education campaigns, leadership training, and community mobilization efforts.


SPONSORS


Regina K. Scully

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